Naming your Venture - The Power of Names

Datum: 25-26 nov 2017
Tid: 10.00-17.00
Plats: Stora seminarierummet, Saltmätargatan 9, 4tr, Stockholm

When Abracadabra changed their name to AMAZON their performance went through the roof. Names can be life-or-death for start-ups. The value of a successful brand name is incalculable. So what makes a great name? How can we create one?

Content of this workshop:

-The business value of names: A company’s name is life and death
-Brand semiotics 101: How do we process and remember names? Why are names so powerful?
-Brave new words, brave new worlds: How do we make new names, and words? Why do some live forever – and others vanish without trace?
-The naming process: How do organizations develop names? What four factors influence naming?
-Family names: Brand hierarchies and product families, names and numbers

Skills learned in this workshop:

-Devising powerful new names for companies, projects and products.
-Harnessing the full power of names across media, social channels, continents and product families.
-Understanding the key signifiers triggered by brand and product names.
-Exploiting the brand name as a primary business value that runs through all of the company’s stories, content and marketing.

Aktiviteten arrangeras av SSES.